Mass Market "Choco Color" Chocolate Bar – Packaging Design

Programs Used: Illustrator/Photoshop

The goal for this project was to create a commonly found chocolate bar product that will most likely be sold in any market. The typeface choice of "Synthemesc" maintained the playful image of my design. The flavor being mint chocolate lead me to using the light green shade to drip down the packaging. The final illustration of the paint bucket filled the bottom half of the packaging to create an even relationship between the brown and light green color. Many attempts were made to create this simple-looking/playful design to result in this final look; that can generally be used in a series of additional chocolate flavors.